- Content Creation (pre-/concept-test)
Even during the editing/cutting process, TIM-Online™ helps producers and programme creators find the right balance between content, speed, structure, narrative and emotional appeal in their productions.
TIM-Online™ results can be used as interactive image polls to make (live) current affairs programmes and (political) debates more visually attractive.
Advertisers and media production companies use TIM-Online™ to verify both the correct positioning of product placements and the recognition and rating of any
non-spot advertising within a (sponsored) programme.
- Content Packaging (post-/pilot-test)
TIM-Online™ offers both programme sellers and buyers valuable strength/weakness-analyses of the production on offer.
Consequently, TIM-Online™ results serve as underlying evidence in their commercial negotiations on, among others, programme positioning and distribution of time slots.
- Content Delivery (monitor/benchmark)
After programme distribution, TIM-Online™ serves as an important tool to monitor
programme quality and performance, both for public and commercial broadcasters. Additionally, TIM-Online™
investigates the effectiveness of the synergy between programme content and related website content.
TIM-Online™ can also be used as a Media Performance Monitor, where media coaches closely study the media performances of politicians,
captains-of-industry and spokespersons in order to adjust where necessary.
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The illustration on this page ('Stages of the media production process')
is based on: J. Steemers: Changing Channels, The Prospects for Television in a Digital World, London,
University London Luton Press, 1998, page 40 and the Dutch 'Rapport van Commissariaat van de Media: Mediaconcentratie in Beeld 2001:
Concentratie en pluriformiteit van de Nederlandse media 2001', page 16 – see also this link (in Dutch). |
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