TIM-Online™: Real-time audience feedback via the Internet

History
In 1995, research company Klapper Communications introduced a new research tool to dynamically assess and monitor television productions: the TV ImpactMeter™ (TIM™).

A small, selected group of respondents located in a studio environment uses this TIM™ tool to continuously rate the content of a programme. The resulting real-time likeability input is later used in focus group interviews to verify and expand on the real-time response. Click here to view a picture of the device respondents use in the studio.

The revolution: Real-time Internet application
In 2003 ActiveReaction and Klapper Communications were the first to create an Internet version of TV ImpactMeter™: the TV ImpactMeter-Online (TIM-Online™).

TIM-Online™ is revolutionary: participants watch the programme to be researched using their PC at home via a broadband video stream. While doing this, they dynamically register their ratings, which are captured in real-time by our servers. At the end of the programme, an integrated, interactive online survey offers researchers the opportunity to drill down into specific aspects of the production.

Click on the relevant link below for more information on various aspects of TIM-Online™:

• Applications in multimedia research
• Data Analyser™ & Reporting
• Viewers' Panel
• Security
• Joint venture
• Advantages
• In the press
• Case studies

To request a quotation or a live demonstration of TIM-Online™ please contact us. We would be happy to tell you more about this innovative research method.

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