ActiveReaction’s joining of forces with Klapper Communications results in a unique combination of several diverse areas of expertise, such as:

Technology (ActiveReaction):

• Online survey technologies and R&D;
• Real-time data collection and ensuring integrity of the data;
• User-friendliness of software that runs on the viewers’ panel PCs;
• Delivery of optimised streaming broadband content;
• Deployment of encoding and encryption of online video content;
• Matching collected data with programme-related website usability.

Market research (Klapper Communications):

• Media and communication research;
• TV benchmark studies;
• TV tracking;
• TV quality monitor;
• Pilot tests;
• Sampling and analysis;
• Panel management;
• Media consultancy.

For more information on our joint venture please contact us.

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